Brand site2026
ARC Media
A storytelling studio in Wānaka making guided audio for purpose-led brands.
- Brand site and content structure
- Service pathways and enquiry flow
- Hosting, deployment, ongoing changes
Work
A product, five websites, and a lot that isn't public.
These are the ones I can show you. Most of what I do is internal tools, advice and systems nobody outside the business ever sees, so if you're weighing me up on this page alone you're looking at about half of it.
Software product2026
Withness
Software for marriage celebrants. It runs the enquiries, the chasing, the New Zealand paperwork and the money, while every email still goes out from the celebrant's own Gmail.
What I built
- The whole product, from the data model to the marketing site
- Enquiry capture, automated chasing, and NZ registry paperwork
- Payments, scheduling, and Gmail send-as so nothing looks templated
The hard part
The hard constraint was invisibility. Celebrants sell intimacy, so a couple must never be able to tell software is involved. Everything sends from the celebrant's own address in their own words, and the automation stays behind the curtain.
withness.nz
Websites
Five you can go and look at.
Brand site2026
Mountain Vogue
Private Range Rover transfers and touring through Wānaka, Queenstown and the Southern Alps.
- Dark editorial site built around the journey
- Enquiry and booking flow wired to the inbox
- Hosting, deployment, ongoing changes
Structured as a journey rather than a service list: picked up, driven through, returned.
Brand site2026
Holistic House
Functional medicine and small group reformer pilates on the shore of Lake Wānaka.
- Brand site, service pages, booking enquiry flow
- Photography direction and content structure
Identity and brand site2026
808 Architectural Builders
Architectural builders across Wānaka and Central Otago. High end residential and bespoke concrete.
- Brand identity refresh
- Site built around the completed work
- Project photography direction
Brand site2026
Constructive Consultants
Quantity surveyors and project managers working out of Wānaka and Christchurch, nationwide.
- Brand site and service structure
- Copy support and enquiry routing to the right person
The unlisted half
Most of it isn't public.
An hour that stops a business signing a bad three year contract does not produce a screenshot. Neither does a quoting tool six people use every day.
- Advisory
- Stack reviews, AI reality checks, and second opinions on other people's quotes. The highest leverage work I do and almost none of it's visible.
- Internal tools
- Quoting engines, scheduling systems, dashboards, admin panels. Software teams use daily that no customer will ever see.
- AI workflows
- Inbox triage, drafting assistants, document search, automation that hands back to a person cleanly.
- Operations
- Connecting accounting, CRM, calendars, payments and support, plus the tech ops that hold a business upright.
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