Services

Six headings, and most jobs touch three.

I've split them up because it reads more easily that way, but they overlap and most jobs touch three of them. Each one says what it covers, what the work actually looks like, and how you'd buy it.

Talk it through See what people actually ring about

Advice and second opinions

An answer before you spend the money.

I'm not quoting for the job and I take no commission from anyone, so there's nothing I need you to buy. A fair few of these calls end with me telling you to leave it alone.

An hour on the phone with the quote open in front of both of us, working out what is really in that scope.

Bought asHourly, $300

Typical work

Is this quote reasonable, and is the scope real?
Which of these two platforms, and why
What to fix first, and what to leave alone

AI and automation

Connected to your systems, and working while you're not.

Hooked up to your mail, your files and your customer records, it answers from your business rather than in general. It can work to a schedule overnight too. Most of the work is plumbing rather than AI. That's usually where these come unstuck.

An agent that reads the weekend's enquiries and checks each against your CRM, so the replies are sitting in drafts by Monday.

Bought asFixed scope, after a short assessment

Withness, where a lot of this got built

Typical work

Assistants wired into the tools the business already uses
Agents that run overnight: research, drafts, prep, triage
Document and knowledge search across your own files
Training the team, and guardrails so you know when it drifts

Systems and operations

The tools and processes the business runs on daily.

It's rarely one big problem. It's usually eleven small ones that cost ten minutes each. I start by sitting with whoever actually does the work, because they know where the time goes and mostly no one has asked.

Enquiries landing in one place where the whole team can see what's been chased, instead of the follow-up living in one person's inbox.

Bought asFixed quote, or hourly for small pieces

Typical work

CRM cleanup, enquiry routing, forms that work
Quoting, booking, reporting, sales pipelines
Connecting tools that currently ignore each other

Tech support and admin

Someone to call who already knows your setup.

Not a ticket queue in another timezone. You get me, and I already know how your setup is wired, so you're not explaining the whole thing from scratch every time something breaks.

Someone who already has the admin logins and knows which provider does what, so a mail problem gets sorted that morning.

Bought asMonthly retainer, or ad hoc

Typical work

Email setup, deliverability, and why mail goes to spam
Accounts, permissions, and who can see what
Domains, DNS, and backups someone has tested

Websites and customer facing builds

From brand sites through to real web and mobile apps.

Fast, clear, and wired into how the business actually runs. An enquiry should land somewhere you'll see it. Plenty of the sites I get called about drop them into an inbox no one has opened since March.

A site that says the right thing in the first ten seconds and drops every enquiry straight into the system you already check.

Bought asFixed quote, agreed before it starts

Five sites you can open right now

Typical work

Brand sites, landing pages, service pages
Customer facing web apps and portals
Hosting, analytics, and ongoing care

Internal tools and custom builds

When nothing off the shelf fits how you work.

Quoting tools, dashboards, scheduling, admin panels. The software your team lives in and no customer ever sees. Usually I'm replacing a spreadsheet that three people keep their own copy of.

A quoting tool that holds your rates and does the sums, so no one is retyping numbers into a Word doc at nine at night.

Bought asFixed quote, staged if it is large

Withness, built end to end

Typical work

Systems shaped around your process, not the reverse
APIs, integrations, databases
Microsoft 365 and Google Workspace work

Advice is hourly at $300. Anything built is quoted first, and AI integration is scoped after a short assessment. The full breakdown is on the home page.

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