Paper Rocket
00 · Services


Four tiers of work. Most engagements borrow from two or three. Consulting comes first because the right answer for your situation might not need the rest.

II · Two delivery modes

Threaded through everything below.

Customer-facing

Product-led.

Built to bring people in, win them over, and keep them coming back. The product does the selling. Sites, apps, marketing assets all share this brief.

Internal

Sound and efficient.

Structurally solid, aimed at a goal agreed up front. Internal tools, dashboards, automations, integrations: less ornament, more reliability.

Tier 01

Consulting

Start with the problem and the business around it. The right answer, not the biggest one.

Where most engagements start. Before I recommend a tool, a build, a vendor, or a quote, I want to understand the business, the people in it, and the actual job to be done. Often the right answer is smaller than the brief. Sometimes it's nothing. Either way, you get a written position you can take to your team and decide on.

What it covers

  • A second opinion on a vendor quote, a build proposal, or an AI pitch.
  • Stack audits when subscriptions are creeping and nobody is sure what's still used.
  • AI strategy that's grounded in your business, not the noise of the market.
  • Help framing a problem before you spend money trying to solve the wrong one.
Tier 02

Lifting the digital side, inside and out.

The systems your team uses every day, and the face the business shows the world. Both, working together.

Most businesses have an internal pile of half-working tools and an external face that hasn't kept up. I treat them as two halves of one job. Internally: making the day work. Quoting, booking, reporting, the handoffs between systems. Externally: the site, the brand, the assets that bring people in. Done together, they reinforce each other.

What it covers

  • Booking, quoting, scheduling, CRM, inbox triage. The day-to-day, made smoother.
  • Brand sites, landing pages, and the marketing assets that earn attention.
  • Operational tech that quietly holds everything together: domains, email, integrations, backups.
  • Tying internal and external together so the story matches at every touchpoint.

Internal work is built to be structurally sound and aimed at a goal agreed up front. Customer-facing work is built product-led: bring people in, win them over, keep them coming back.

Tier 03

Building and integrating.

Web and mobile apps, internal tools, websites, marketing assets. Often building on what you already use, rather than replacing it.

When something genuinely needs to be built, I build it. Custom apps with real weight. Internal tools your team actually wants to use. Websites that look like yours, not like every other small-business site. Just as often, the better answer is to connect or extend what you already use. Building is one answer, not the default.

What it covers

  • Custom web and mobile apps on a modern, well-supported stack.
  • Internal tools, dashboards, and admin systems with audit trails and version history.
  • Websites and marketing pages built for performance, not just for show.
  • Integrations and extensions on top of the tools you already pay for.

Customer-facing builds are product-led by default. Internal builds prioritise reliability, clarity, and goal-fit over fanfare.

Tier 04

AI, honestly.

From simple automations to agents that do real work. The first question is whether AI is even the right tool. Often it isn't.

Most AI being sold right now is solutions looking for problems. I take the opposite approach: start with the workflow, the failure mode, or the cost, and work out whether AI is the right lever. When it is, I build it properly. Automations that run, agents that hand off to humans cleanly, evaluations that prove it works. When it isn't, I'll say so.

What it covers

  • Inbox triage, drafting, summaries, and the small repetitive work AI handles well.
  • Agents and workflows that move information between your existing systems.
  • Honest assessment of vendor AI pitches. What's real, what's a wrapper.
  • Evaluation: knowing whether the AI is actually doing the job, not just looking like it.
Pricing

Scoped properly,
priced on a call.

I don’t publish a price list. Scope shapes price, and scope gets locked properly on a call rather than guessed from a form. You’ll always know the figure and the timeline before you commit to anything.

The one fixed price on the table is the Discovery Call. Ninety minutes, $240 NZD, credited back against any engagement within thirty days. Everything else is shaped to the work.

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