Paper Rocket

Services

Practical help across the digital side.

Systems, support, AI, automation, websites, CRM, cloud, and the bits in between. Your business doesn't work in separate boxes. Neither should the help.

People usually call me when the digital side needs sorting.

The CRM sort of works. The website needs attention. Staff are doing manual admin. AI keeps coming up, but no one knows what's actually worth doing. There are too many tools, too many logins, and no one looking at the whole picture.

That's where I fit. I help work out what's broken, what matters, and what's worth fixing first.

01

Technical advice and second opinions.

Straight answers before you spend money on the wrong thing.

Sometimes you just need someone technical and commercially minded to look at it and give you a straight answer. Often the most valuable part of the work.

What it covers

  • What system to use, what to replace.
  • Where AI helps. Where it doesn't.
  • Why a process keeps breaking.
  • Whether a quote or proposal makes sense.
  • How to simplify your stack.
  • What to fix first. What to skip.
02

Systems and operations.

Fixing the tools and processes your business runs on every day.

Most businesses don't have one huge problem. They've got ten small ones that add up. I find them, clean them up, and make the day-to-day smoother.

What it covers

  • CRM cleanup, forms, enquiry flows.
  • Workflow design and internal processes.
  • Reporting, quoting, booking, sales flows.
  • Spreadsheet replacement and system connections.
  • Staff handover, onboarding, offboarding.
  • Making tools easier for staff to actually use.
03

Business tech support and admin.

Practical support for the bits that need managing properly.

Not a big faceless helpdesk. Practical IT from someone who also understands your website, systems and operations. Because most IT problems aren't just IT problems.

What it covers

  • Email setup, deliverability, management.
  • User accounts, permissions, access.
  • Staff onboarding and offboarding.
  • Domains, DNS, the quiet plumbing.
  • Device and account troubleshooting.
  • File storage, security basics, backup checks.
04

AI and automation.

AI where it actually helps. Nowhere else.

AI's useful sometimes. A distraction the rest. The point isn't to add AI because it sounds good. It's to save time, cut manual work, and make information easier to find.

What it covers

  • Agents and assistants for specific jobs.
  • Document search and knowledge tools.
  • Lead qualification and support flows.
  • Admin automation and reporting summaries.
  • Content and approval workflows with human review.
  • Testing and guardrails so it actually works.

If AI helps, use it. If it doesn't, don't force it.

05

Websites and customer-facing tools.

Customer-facing builds, from brand sites to custom web and mobile apps.

Most businesses don't need an overcooked website project. They need a site that's clear, credible, fast, and wired into how the business actually runs. When a brochure site isn't enough, the same work extends into custom web and mobile apps your customers actually use.

What it covers

  • Brand sites, landing pages, service pages.
  • Custom web apps for customer-facing flows.
  • Mobile apps when the job calls for one.
  • Copy, content structure, SEO basics.
  • Analytics, tracking, enquiry and booking forms.
  • Hosting, deployment, ongoing updates.
06

Internal tools and custom builds.

Bespoke systems built for how your business actually works.

When the off-the-shelf tools don't fit, I build the system your business needs. Internal tools, dashboards, custom workflows, and the cloud infrastructure behind them. Modern stack, no fanfare. Depth where the job needs it.

What it covers

  • Internal tools and operational dashboards.
  • Custom systems built around your process.
  • APIs, integrations, databases.
  • Cloud hosting and deployment pipelines.
  • AI model integrations and agent frameworks.
  • Microsoft and Google ecosystem work.

Three shapes. Pick the one that fits.

Ongoing, project, or by the hour. The first call costs nothing either way. If I can help, I'll say how. If I can't, I'll say that too.

  • A

    Ongoing support.

    For businesses that want regular help across systems, website, AI, support, automations and digital operations.

    A monthly retainer where I sit alongside the business. Someone technical you can actually call. Things get fixed before they grow legs.

    What it covers

    • General tech and IT support.
    • Email, accounts, CRM and website upkeep.
    • Automation upkeep and AI improvements.
    • Cloud, hosting, domains, DNS.
    • Vendor coordination, staff on/offboarding.
    • Regular advice and small fixes month to month.
  • B

    Project work.

    For defined fixes, builds, cleanups, migrations, websites, CRM work, automations or internal tools.

    Fixed-scope work with a clear outcome. We agree what's getting built, quoted before it starts, then the work begins.

    What it covers

    • Website builds and landing pages.
    • CRM cleanups and migrations.
    • Automations and AI workflows.
    • Internal tools and integrations.
    • Cloud setup and reporting dashboards.
    • Operational system improvements.
  • C

    Hourly advice.

    For reviews, second opinions, troubleshooting, planning, vendor checks and “can you look at this?” jobs.

    Ad hoc, by the hour. Often the highest-leverage work: a one-hour read saves a six-month detour. $395 + GST per hour.

    What it covers

    • Quick technical help and second opinions.
    • Platform decisions and vendor reviews.
    • AI advice. CRM questions.
    • Website reviews and system audits.
    • Support without a full retainer.

Not sure

Not sure which bucket your problem fits into?

Most people aren't. That's fine. Tell me what's going on. If I can help, I'll say how. If I can't, I'll say that too.

Or send me what you've got →

Next. How It Works.